Innovation & Technology

Green New Year's Resolution: Toss the Towel

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 7, 2011 10:12 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Looking for New Year's resolutions to help you increase your personal and business sustainability success?  How about just creating new habits that support our environment and inspire others for positive change?  If you could make one New Year's Resolution that have the biggest impact, what would it be?  Toss the Towel.  It's the new eco trend for 2011 and its inspiration is from PeopleTowels.  

PeopleTowels are reusable, personal organic cotton hand towels.  A simple solution with big impacts and following are 11 tips to help you Toss the Towel in 2011: 

  1. Commit to 21 days- it takes 21 days to create a new habit.

  2. Make it daily - How many times do you wash your hands in a day? Remember to use your PeopleTowels each time.

  3. Get a buddy - the PeopleTowels Ambassador program is an exciting way to make a difference, earn cash rewards, and provide discounts to your network.  The program is open to all interested parties and you can learn more here.

  4. Plan a head- Have your PeopleTowels with you and a fresh one ready to go for the next day.

  5. Inspire -Spread eco awareness and promote the B.Y.O.Towel message to friends and families.

  6. Know the benefits -By switching to PeopleTowels, you are reducing deforestation, waste and pollution.

  7. Do it for yourself - By taking daily eco action have confidence that you're making a positive difference.

  8. Do it for our natural resources- The average person uses 3,000+ paper towels outside the home each year, equivalent to approximately 8 large garbage bags of single use paper towels per person.  Each person who switches to PeopleTowels can save 1/4 of a tree, conserve 250 gallons of water, cut CO2 emissions by 34 lbs. and reduce landfill waste by 23 lbs. in one year.

  9. Do it for your business - Businesses large and small can Improve Stock Value, Employee Engagement and Reduce Impacts with PeopleTowels.   PeopleTowels with a corporate logo as part of a corporate sustainability plan, employee gifts, awards, supplier and client gifts, is a means to connect the dots of the corporate sustainability plan to demonstrating daily practice to valued stakeholders. 

  10. Support sustainable business practices.  PeopleTowels beautifully integrates the sustainability concepts of organic, fair trade, and energy efficiency into one little towel that can help the environment in a multiple of ways.  PeopleTowels also supports The Breast Cancer Fund and 1% for the Planet. 

  11. Pass this post along or Visit PeopleTowels Website, Facebook, or Twitter. 

 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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