Green Primer for the Eco Curious
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 12, 2010 4:47 PM ET
I say green, you say sustainability. Is there a difference?
As explained in our business sustainability consulting, sustainability is a macro concept that applies more broadly to entire systems and infrastructures. The term can be somewhat elusive, but can be characterized as it spans a multitude of topics. As explained in the post, What are Sustainability Concepts, green, on the other hand, is a micro concept. We deal with green in our everyday lives with things like clothing, food, transportation, and a long list of "how to go green today" suggestions. Green is a pretty easy concept to understand in part because it’s relative and tangible. It is measured on a scale from dirty to clean or eco friendly vs. traditional product. Also, tangible eco actions are oftentimes associated with being green, as in recycling. So, what is green living and is it the same as a sustainable lifestyle? Click here to continue reading.Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".
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