Green Thumb: 15 Strategies to Grow Your Business

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 26, 2010 4:31 PM ET

Taiga Company Blog

The past year has seen a significant shift in eco awareness and the debate on climate change.  In the world of business and finance, climate change has developed from a sidebar topic to a mainstream conversation.  While many discussions on climate change may appear debatable by some, it is becoming clearer that business sustainability is creating a bright spot of opportunity for leading businesses. 

Within our sustainability consulting practice, we find that integrating sustainability concepts into core business functions makes companies more nimble in a fast-changing world.  It also makes a business’s brands more attractive to consumers and its executive management more respected by employees, regulators and the financial markets. In short, the drivers for improved business sustainability equate to improved performance and cost savings:
 
Improve Sales: Business reputation matters. Developing and delivering commercially successful products and services that build customer loyalty are essential in today’s markets. 
 
·         Integrate sustainability concepts into product and service development
·         Shift sustainability from a cost add-on to a value driver
·         Change perceptions to build stronger brands
 
The result: increase sales, new revenue streams, and improved brand loyalty.
 
Reduce business cost: Sustainable business strategies of waste reduction, energy efficiency, and other operational efficiency measures reduce costs and enable competitiveness.   By adding general eco awareness or simply incorporating a few sustainability concepts into and existing supply chain as best practices, companies can proactively address supply stability and quality issues from a different perspective. 

As offered in our business sustainability programs, following are 15 Sustainable Business strategies that integrate sustainability concepts into the business to positively impact the bottom line and the environment.  Click here to continue reading.

 



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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