Is ‘Greenwashing’ Really Affecting Consumer Behavior

As consumers increasingly scrutinize business actions, they want to see transparent, more credible information on what companies are doing to meet ‘green’ claims. Product and service buyers now expect more information on what companies are actually doing to be environmentally and socially responsible.  This has many out there discussing the growing problem of ‘greenwashing’ .  But is greenwashing really affecting consumer behavior?  

Despite the challenges of the current economy, consumer reports indicate general eco awareness is on the rise and the demand for environmentally friendly sustainable products and services continues to remains high. In fact, the 2009 Cone Environmental Survey found that attitudes toward environmentally responsible products remain strong despite a weak economy.  The results reveal:   •    35% of Americans have higher interest in the environment today than they did one year ago   •    35% of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn; and,   •    70% of Americans indicate that they are paying attention to what companies are doing with regard to the environment today, even if they cannot buy until the future.   According to BSR, a leader in corporate sustainability, businesses who engage in greenwashing are putting themselves at risk.  Click here to continue reading.   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".   TAIGA6627