The Holistic Nature of Corporate Sustainability and Practical Benefits
By Nikos Avlonas
With the financial crisis forcing organizations to look beyond their bottom line and prove themselves as responsible and trustable, the issue of Corporate Sustainability rises as highly important. It is an issue that involves all of its main functions, such as HR, Marketing, Supply, and therefore brings value to the whole organization.
This is also claimed by a recent McKinsey survey, saying that many companies are actively integrating sustainability principles into all their businesses. And they are not only doing so for reputation management, but because this leads to major growth through energy saving, developing green products and retaining and motivating employees.
Nikos Avlonas is founder and President of the Centre for Sustainability & Excellence (CSE) a global Sustainability Strategic advisory and Training organization with activities in North America, Europe, MENA and Asia regions. Nikos has been distinguished as one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America, an organization dedicated to promoting trustworthy business behavior in 2010.
