How Aflac's Duck Was Created
Jul 2, 2024 9:00 AM ET
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Originally published on Yahoo! Finance
In early 2000 when insurance company Aflac (AFL) was attempting to increase its brand recognition, which at the time was hovering around 11%, longtime CEO Dan Amos decided to take a risk. He took a bet on an advertising campaign that featured two men on a park bench talking about insurance, featuring a duck quacking, “Aflac.”
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