How to Change a Habit and Change the World

Do you practice eco excellence? We are what we repeatedly do. Excellence, then, is not an act, but a habit. ~ Aristotle

As it turns out, habits are powerful forces, and companies are using those forces when interacting with customers and employees. The post, Are Habits More Powerful Than Decisions? Marketers Hope So states "habits, rather than conscious decision-making, can shape as many as 45 percent of the choices we make every day, according to a study [pdf] from Duke University." (A great read and recommended reading.)   We are all familiar with habits - they are routines of behavior that are repeated regularly and tend to occur subconsciously, without one directly thinking consciously about them. In the world of sustainability plans, this unconscious display of habits is a fertile ground of opportunity offering low hanging fruit for eco action.    Click here to continue reading, How to Change a Habit and Change the World   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".