How an Insurance Company Made Childhood Cancer Its Philanthropic Focus
Since 1995, Aflac has raised and donated more than $133 million to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta.
May 3, 2019 2:35 PM ET
Campaign:
Duckprints in the Community
Originally published on commongood.com
Each year, more than 15,000 kids are diagnosed with cancer in the U.S. The average length of treatment is 1,000 days, many of which are spent in a hospital, enduring painful treatments in an unfamiliar setting.
During this difficult period, children often struggle to voice how they're feeling — emotionally and physically. But thanks to a fuzzy, interactive friend, sharing those feelings is a little easier with the "My Special Aflac Duck" (MSAD).
Part of Aflac’s ongoing Aflac Childhood Cancer Campaign and developed by Sproutel, the duck is a smart robotic companion that features naturalistic movements and interactive technology to help comfort children with cancer.
