How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

Patagonia's Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.

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