How Sustainability Communications Performed in 2024
3BL’s year-end report reveals key insights on ROI, sentiment, and content engagement.
NORTHAMPTON, Mass., December 18, 2024 /3BL/ - 3BL’s highly anticipated year-end report offers valuable insights into the performance of sustainability communications throughout 2024, drawing on data from 6,000+ pieces of content published across our platform. Below are some key findings to help guide your brand’s content strategy for 2025.
What’s the return on investment (ROI) for communicating sustainability efforts?
In 2024, the Advertising Value Equivalency (AVE) for sustainability communications reached an impressive $3.01 billion, reflecting the estimated media value of impressions. Additionally, 3BL Yield—our proprietary metric that calculates media value based on page views across premium platforms—generated a robust $5.14 million, showcasing the power of our network.
What language resonates most with audiences in impact content?
The terms that consistently generated the highest levels of positive sentiment among audiences were, “communities,” “world,” and “program.” Understanding which keywords resonate with key stakeholders allows your brand to refine its communication strategy, enabling you to drive higher engagement.
Which Content Category Drove the Most Engagement?
When comparing mid-year data to full-year 2024 data, Philanthropy & Cause Initiatives emerged as the top-performing content category, with a remarkable 66.3% growth in engagement. This category continues to capture significant audience interest and remains a strategic focus for brands in the year ahead.
3BL’s year-end analysis is filled with more valuable insights on key trends and engagement patterns, including ROI from impact communications, sentiment analysis, audience interactions, and more.
Dive into the full report here.
About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
