HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic.
Sep 28, 2018 10:40 AM ET
Campaign:
HP Inc. | Climate Action
Originally posted on Bandt.com
A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental sustainability.
Still, despite each one of us producing or using 130kg of plastic each year, less than 12 per cent of it is recycled, leaving up to 130,000 tonnes of plastic finding its way into our oceans.
To bring this scary fact to life, HP Australia via Wunderman Bienalto launched a campaign that brings together the idea of a foreign monster that has entered the ocean, with references to marine life.
