Informing Change: How Nielsen Uses Data for Social Good

Environmental, social, and governance (ESG) programs are only as strong as the data they are built on. That’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

This is a hefty task, and one that is often placed on small teams, or even single individuals. Corporate citizenship professionals are asked to do a lot with a little, and that means that resourceful practitioners often look outside of their organizations to gather the information they need to create successful programs. Organizations like Nielsen, a leading global information and research company, can help ensure these programs make a lasting impact in collaboration with key nonprofits.

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