Internal Partners Play Key Role in Bringing Corporate Citizenship Vision to Life
Boston College Center for Corporate Citizenship Director’s Blog
Corporate citizenship professionals must approach their work with a vision for tomorrow. The theme of our 2013 International Corporate Citizenship Conference – Designing Opportunity – recognizes that corporate citizenship has the potential to improve company performance and create value. Linking citizenship activities to core business strategy can lead to a more engaged workforce, improved reputation, superior risk management and, ultimately a stronger financial performance.
Realizing the potential of citizenship programs requires an enterprise-wide approach.
In a recent article for Fast Company magazine, “To change a company, you need intrapreneurs”, Jennifer Silberman, vice president of Corporate Responsibility at member company Hilton Worldwide, wrote about how employees across multiple departments can advance citizenship and business objectives. She observed that these “intrapreneurs” work inside a company with a mindset that “helps drive innovation and uncover opportunities within the challenges of operating in a changing world.”
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