Jack in the Box® Strengthens Music Education in Los Angeles Public Schools by Providing Financial Support to Nonprofit Little Kids Rock
More than 13,000 Public School Students to Benefit from Jack in the Box’s Financial Support
LOS ANGELES, May 11, 2015 /3BL Media/ – Jack in the Box®, headquartered in Southern California, has partnered with CBS EcoMedia to provide crucial funding to national music education nonprofit Little Kids Rock that will expand the organization’s innovative Modern Band program and strengthen music training throughout the Los Angeles Unified School District (LAUSD).
Offering musical instruments and teacher training at no charge, Little Kids Rock is the leading nonprofit provider of free music education to public schools across the country. Jack in the Box’s funding will be utilized to deliver 800 new musical instruments, including drums, keyboards and acoustic and bass guitars, to students in 30 LAUSD schools throughout the Los Angeles area.
This project will impact an estimated 13,000 public school students, who receive approximately 92,000 hours of music education a year, spanning popular musical styles including rock, reggae, Latin, R&B and more. Little Kids Rock’s Modern Band program complements existing public school music programs such as jazz band, marching band, chorus and orchestra. Working with their teachers, students learn to perform, improvise and compose using the styles that they know and love.
The partnership was announced at the Little Kids Rock 2015 LA Jam Summit on May 9, where hundreds of students from more than 20 schools in the LAUSD came together to demonstrate their musical skills and celebrate the growth in music education across the city. Representatives from Jack in the Box and CBS EcoMedia joined the performances on the campus of KIPP LA Prep to celebrate this unique partnership. Hosts included Jack in the Box Vice President of Franchise Operations Shane Paul and CBS EcoMedia Senior Vice President of Sales and Business Development Dan Rodrigues.
“We are honored to help empower so many children in the Los Angeles area and give back to our backyard community,” said Paul. “Proper music education is often overlooked in the public school system and we’re thrilled to contribute in any way we can to this valuable curriculum.”
“Little Kids Rock is so grateful to Jack in the Box for their support of music education in LA’s public schools,” says Little Kids Rock CEO and Founder David Wish. “It’s up to the big people to stand up for kids’ right to rock, and we are excited that Jack in the Box is making music a reality for so many kids!”
“Jack in the Box’s funding will expand an already tremendously successful music education program throughout LAUSD,” said Paul Polizzotto, Founder and President of CBS EcoMedia. “Thousands of additional students will become more confident and learn to harness their creativity while having fun playing music in school.”
About Jack in the Box
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba®, a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.
About Little Kids Rock
Little Kids Rock is a national nonprofit that is dedicated to unlocking children’s inner music-makers by revitalizing music education programming in public schools. The organization partners with school districts to train public school teachers to run its innovative Modern Band curriculum and donates all of the accompanying instruments and resources necessary to teach popular music. Little Kids Rock started as a schoolteacher’s vision to give his students access to music education that is relevant to them while diminishing budgets for the arts made that more and more difficult to do. What began as a single after-school guitar class has since exploded into a national movement that is bringing free, weekly music lessons to nearly 200,000 public school children due to the efforts of nearly 1,200 teachers nationwide. To date, Little Kids Rock has served more than 400,000 students. More info at www.littlekidsrock.org
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
CBS EcoMedia Contact:
Theresa Schieber
929-243-6300
Theresa.Schieber@ecomediacbs.com
