Philanthropy & Cause Initiatives

Jennie-O Turkey Store Announces 4 Lucky Winners of $25,000 Grand Prize To Cap Its School Cafeteria Takeover Campaign Hosted by Chef Carla Hall

Brand to provide each of the 4 winning schools with $25,000 to purchase new kitchen equipment and essential supplies
Aug 7, 2023 9:00 AM ET
Three people holding a large check from Jennie O.

WILLMAR, Minn., August 7, 2023 /3BL/ - The makers of the Jennie-O® turkey brand — a category leader and one of the top turkey brands in the United States — announced that it has chosen four U.S. schools as winners of the company’s national School Cafeteria Takeover campaign, hosted by the Jennie-O® brand team and esteemed celebrity chef Carla Hall.

The following schools will each receive $25,000 to be used for the purchase of new kitchen equipment and essential supplies:

  • Nicholson STEM Academy- Chicago Public Schools
  • Stillwater Middle School- Stillwater Oklahoma Public School District
  • Kino Jr High School- Mesa Arizona Public School District
  • Pine Lane Elementary School- Douglas County School District Colorado

The opportunity for a school to win a $25,000 grand prize was a central component of the brand’s “School Cafeteria Takeovers” program. Communities nominated their schools by sharing stories about how their cafeteria staff has made a positive impact on both their school and their community.

“We had an incredible time working with Chef Carla this past year to help celebrate the unsung heroes of our schools — the cafeteria staff,” said Renee Cool, brand manager at Jennie-O Turkey Store. “And we are so excited to provide an additional $25,000 to these four amazing schools to further help and ease meal-prep for the cafeteria staff as they serve thousands of students across the nation.”

Jennie-O® announced its partnership with chef, cookbook author and beloved TV personality Hall in October 2022. As part of this partnership, the Jennie-O team and Hall visited schools across the nation to honor school cafeteria staff by hosting school cafeteria takeovers, during which they cooked Jennie-O® turkey as part of a catered meal for cafeteria workers. The Jennie-O ® brand team also pampered cafeteria workers with massage chairs, baked Hall’s Perfect Buttermilk Biscuits for them, and exhibited the gratitude and love of their students with a barrage of flowers and handwritten notes. The campaign kicked off in Knoxville, Tenn., at Blue Grass Elementary School in Oct. 2022, followed by trips to Los Angeles’ Panorama High School in Nov. 2022, Houston’s Mandarin Immersion Magnet School in Feb. 2023 and Detroit’s Central Durfee K-12 school in May.

The Jennie-O® brand team has long been a trusted food partner of K-12 schools, providing more than 5,000 school districts in the U.S. with the largest variety of K-12 turkey products in the country. For more information about Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com.