JetBlue Welcomes World Water Day by Championing a Conservation Conversation

March 20 is World Water Day which was designated by the UN in 1993 as a day to celebrate water, recognize global water challenges and encourage collaboration to better prepare for a water-constrained future.

This year’s theme, “Water and Sustainable Development,” reminds us of our need to manage this critical resource responsibly as water is fundamental to life, ecosystems economic growth, and in our case, tourism.

As we know, water is an abundant resource. Roughly 70 percent of the earth’s surface is covered in water – resulting in the beautiful expansive ocean views on many of our coastal BlueCities. However, the current issue we face lies in the tiny fraction of our water supply that is available for human use, and that population and economic growth have enhanced competition for it. As a result, a growing number of businesses are recognizing water as a central concern, vital to their operations and are pursuing water efficiency and conservation efforts.

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Sophia Mendelsohn is currently the Head of Sustainability at JetBlue Airways, where she is shaping policies and practices that enhance JetBlue’s competitive advantage and reduce environmental impact. Prior to JetBlue, Sophia was Head of Sustainability, Emerging Markets for Haworth Inc., a multinational manufacturer in the corporate real estate industry. At Haworth, she was responsible for increasing sustainable product offerings in emerging markets, including Asia, Latin America, and the Middle East. Click here to learn more about Sophia.