Join FREE Webinar on How to Optimize Circular Economy Through Natural Capital

The U.S. Chamber of Commerce Foundation Corporate Citizenship Center, in partnership with Tetra Pak Inc., is hosting Optimizing the Circular Economy through Natural Capital Accounting, a free webinar on the role of natural capital and renewable resources as a key enabler of achieving a circular economy. 

The circular economy is a restorative or regenerative economic model in which resources are endlessly cycled back into supply chains and waste does not exist. The circular economy represents tremendous opportunity for business; shifting to the circular economy could unlock an additional $4.5 trillion in economic growth by 2030, according to research from Accenture.

The webinar will provide a platform to explore the economics and the business case of valuing natural capital, with a particular focus on renewable resources. Speakers will also offer tangible examples of integrating natural capital and renewability principles into business strategy and decision making that enables a more circular economy.

Speakers will also review perceptions and barriers to natural capital in the C-suite and board rooms, and the need to shift attitudes from short-term gains to long-term value creation for brands. Creating consumer understanding—and ultimately consumer demand—for practices that acknowledge resource protection and preservation will also be discussed.

Speakers:

• Elisabeth Comere, Director, Environment and Government Affairs, Tetra Pak, Inc. USA
• Jennifer Gerholdt, Senior Director, Environment Program, U.S. Chamber of Commerce Foundation
• Michelle Lapinski, President, SustainBiz LLC
• Joe Rozza, Global Manager, Water Sustainability and Natural Capital, The Coca-Cola Company

When: Wednesday, July 20, 3:00 - 4:00pm ET

REGISTER HERE to receive your personalized login code.