July Cause Marketing Teleconference: Why The Best Hope for Business is the Business of Hope

(3BL Media / theCSRfeed) June 28, 2011 - As we step into the second decade of this century, it is reasonable to ask: "Are current corporate social responsibility and cause marketing efforts sufficient to meet the scale of needs in the world, especially given the stature and role that corporations play in society?"

In his new book "We First", author Simon Mainwaring answers with a resounding "No!"  Join us July 14 as Simon shares his critique of contemporary CSR and cause marketing, offers new ideas on how brands and consumers, working in partnership, can do more, and provides concrete examples of programs that are working and why. Speaker Profile: Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact.

A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is an Expert Blogger for Fast Company.  In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival.

Simon’s recently-released first book, "We First", presents a new vision for the role of the private sector. An answer to Bill Gate’s “Creative Capitalism” challenge, it lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.

  Presented by Simon Mainwaring Thursday, July 14 from 1:30-2:30 EDT Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members   REGISTER TODAY   Course Date: 7/14/2011   For more information, contact info@causemarketingforum.com Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand.   Want to stay up to speed on all things cause marketing?  Be sure to join our LinkedIn Group or connect on Twitter.