June Cause Marketing Teleconference: Leveraging music and celebrity to fight teen homelessness

(3BL Media / theCSRfeed) June 10, 2011 - Since Virgin Mobile adopted teen homelessness as its signature cause marketing effort in 2007, it has endeavored to integrate its prosocial initiative with its music and youth-oriented marketing.   Along the way, it has discovered that its dedication to fighting youth homelessness has helped it build stronger relationships with the artists it sponsors -- including Lady Gaga -- and with the consumers it serves.

Join us June 15 from 1:30 to 2:30 pm EDT as Virgin Mobile Brand Experience Manager Felicia Hill tells the story of the Virgin Re*Generation cause marketing campaign and shares lessons learned along the way.

Speaker Profile: Felicia Hill is Manager of Virgin Mobile’s Cause Marketing & Brand Initiatives with responsibility for leadership of The RE*Generation, Virgin Mobile’s cause marketing platform to address youth homelessness.    Presented by Felicia Hill, Virgin Mobile Wednesday, June 15 from 1:30-2:30 EDT Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Course Date: 6/15/2011   For more information, contact info@causemarketingforum.com   Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand.   Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, join our LinkedIn Group and follow us on Twitter.