The June Charity Connection: Cause Marketing

Cause Marketing can Change the World
Charity Charms was a sponsor at the Cause Marketing Forum in Chicago this month and it was an invaluable experience. Our goal was to meet national charities and corporations to introduce them to our Shared Giving Program. The Shared Giving program combines GivingBands™ as the vehicle, Charities as the platform, and a key corporation collaborating in a program to “BAND together to SUPPORT AMERICA’s CHARITIES”… a win/win for all. We certainly achieved our goal, but the ultimate benefit of attending the conference was interfacing with over 400 dynamic charities, consultants, and corporations and hearing about CAUSE MARKETING programs that have made history (like Nike’s LIVESTRONG).

Businesses are increasing the focus on their Corporate Social Responsibility (CSR) and sustaining relationships with charities whose causes align with their goals or products. New ways of connecting and supporting each other HAVE to happen and there was a lot of BUZZ about changing the world.

Wendy MacGregor, the Senior Vice President, CMO of Feeding America gave a moving presentation with the theme “Selling Doesn’t Mean Selling Out.” Wendy shared with the attendees the importance of marketing of their brand and mission in order to see a Hunger-Free America in our lifetime. Feeding America won the 2010 Golden Halo Award for a non-profit, and in her acceptance speech she thanked “our wonderful, smart and generous partners for making this recognition possible. For it is these very partnerships that are critical to our mission of feeding American’s hungry and engaging the public in the fight to end hunger, through increased financial resources and increased brand and issue visibility.”

As you plan your Fall initiatives, encourage your team to seek out businesses that align with your mission and create a Cause Marketing campaign to benefit all parties.

If you need a meaningful product to fuel your campaign, like GivingBands™, we can help.

Not only do we provide the products, but we can help craft campaigns.

Kay McDonald
CEO, Charity Charms
www.charitycharms.com, 800.615.3120, info@charitycharms.com

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