Keep America Beautiful Announces Postponement of Annual Great American Cleanup Campaign
Annual Nationwide Spring Cleanup Initiative Will Relaunch After Coronavirus Pandemic Abates
STAMFORD, Conn., March 18, 2020 /3BL Media/ – Keep America Beautiful®, the national nonprofit committed to improving and beautifying our communities, today announced the postponement of the 23rd annual Great American Cleanup®.
Since government and public health officials have called on the public to avoid large gatherings and events to avoid the spread of coronavirus (COVID-19), Keep America Beautiful will resume the Great American Cleanup once it is deemed safe to convene in large groups. The Great American Cleanup normally takes place during the spring months (March 19 through June 20).
Keep America Beautiful Great American Cleanup event organizers and volunteers are strongly encouraged to seek out further information and guidelines from federal, state, and local public health officials so that timely and accurate information can guide appropriate responses in each location.
“At this time, it is of utmost importance that we keep our national network of community-based affiliates, partner organizations, and volunteers safe and healthy,” said Keep America Beautiful President and CEO Helen Lowman.
Until further notice, all Great American Cleanup events have been suspended and postponed. The Great American Cleanup is the largest community improvement program in the United States, engaging more than half a million volunteers on an annual basis across 15,000 different opportunities to get involved. In 2019 – with the support of 3.8 million volunteer hours, Great American Cleanup volunteers improved 13,489 public spaces; collected 42 million pounds of litter, debris, and recyclables; cleaned and improved more than 30,000 miles of roadways and shorelines; and completed 168,000 plantings over 132,000 acres.
Earth Day Network Partnership
This year, Keep America Beautiful forged a partnership with Earth Day Network (EDN), the global coordinator of Earth Day (April 22), in support of Earth Day’s 50th anniversary and EDN’s Great Global Cleanup™ in the United States.
The Great American Cleanup was poised to serve as the single largest contributor of volunteers in the U.S. for the Great Global Cleanup, which has also been postponed. The Great Global Cleanup had an ambitious goal of removing a billion pieces of litter and debris from our parks, beaches, cities, waterways, and wherever waste is found.
With the postponement of live public volunteer events during the Great American Cleanup, the Great Global Cleanup, and Earth Day itself, there has been a shift in plans.
In lieu of the postponed live events, Keep America Beautiful invites you to join Earth Day Network on April 22 for the first Digital Earth Day, a global digital mobilization in a collective call for climate action.
“In the face of a challenge that unites us all, whether it be coronavirus or our global climate crisis, we cannot shut down,” said Kathleen Rogers, president, EDN. “Instead, we must shift our energies and efforts in new ways to mobilize the world to action.”
Please see additional details about Earth Day Network’s shift to global digital mobilization for the 50th anniversary of Earth Day here: https://www.earthday.org/press-release/coronavirus-announcement-digital-earth-day/.
About Keep America Beautiful
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling and Beautify America’s Communities. We believe everyone has a right to live in a clean, green and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of more than 600 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter and YouTube. Donate and take action at kab.org.
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