KFC Launches “Recipe For Hope” Hunger Relief Program with Auction of Treasured Colonel Sanders Memorabilia

LOUISVILLE, Ky., October 15, 2013 /3BL Media/ – Colonel Harland Sanders' commitment to helping others was legendary. In fact, many who knew him have said that he gave away much of his fortune to those in need. That’s why KFC started its Recipe for Hope^® program, which raises awareness, volunteerism and funds for hunger relief. Now through November 10, customers have an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger. Last year alone, WFP reached more than 97 million people in 80 countries with food assistance.

This year, to raise additional funds and further celebrate the Colonel’s commitment to philanthropy, KFC will auction a number of historical artifacts that Colonel Sanders collected throughout his storied career. These items, which until recently were locked away in a secure underground storage facility in Louisville, Kentucky, are up for auction today through October 28 and will benefit Feeding America, the nation's leading hunger relief organization, and the World Food Programme.

“Colonel Sanders' secret recipe to a life well-lived was grounded in giving back and feeding those in need – a principle that lives on today at KFC through our ‘Recipe for Hope’ program,” said John Cywinski, President of KFC U.S. “It seems only fitting that we continue to honor the Colonel’s commitment to fighting hunger by making it possible for his fans to own some of his most prized memorabilia. In doing so, they’ll be further contributing to that same cause.”

According to the World Food Programme, one in eight people go to bed hungry each night, and just $1 can feed four children for a day. In the U.S., there are about 49 million people who struggle with hunger, including 16 million children.

KFC has teamed up with Dallas-based Heritage Auctions, which notably sold one of Colonel Sanders’ famous white suits last June for $21,510, to help curate and auction items from the “Colonel Sanders Collection.” Items up for auction include a Senate proclamation given on the Colonel’s 90th birthday, the Colonel’s personal Boy Scout plaque, a key to the city of St. Louis, an invitation from President Jimmy Carter for the Colonel and Mrs. Sanders to attend a 1979 White House reception, and a rare Colonel Sanders weathervane from the 1960s. To see footage of these historical artifacts, visit http://DigitalNewsRelease.com/?q=KFC_Auction.

Potential bidders should visit www.ha.com/kfc to bid on their favorite items and watch the action live. For more information on Heritage Auctions, visit www.ha.com. To support KFC’s “Recipe for Hope” efforts and help feed the hungry, make a donation at any participating KFC restaurant.

Since 2007, KFC has supported Yum! Brands’ nationally-recognized annual campaign supporting the United Nations’ World Food Programme and other hunger relief agencies. In October 2012, the U.S. State Department awarded David Novak, CEO of Yum! Brands, Inc., its top annual humanitarian award for the company’s successes. To date, KFC and Yum! Brands’ World Hunger Relief campaign has raised $150 million for the World Food Programme and other hunger relief organizations. Through these efforts, nearly 600 million meals have been provided around the world. Since 2007, KFC U.S. restaurants alone have raised nearly $9 million to fight hunger. For more information on helping KFC feed the hungry, please visit www.hungertohope.com.

About World Food Programme (WFP)
For approximately one dollar a day, WFP can provide a meal to four children through its global school meals program. All funds raised in the US will be donated to WFP USA, a 501(c)(3) US charity, which supports the programs of WFP. For more information about WFP USA, visit www.wfpusa.org/about. All funds donated by customers during World Hunger Relief will directly support the greatest needs of WFP’s food assistance programs in vulnerable communities around the world. WFP does not endorse any product or services.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy™ Tenders and Original Recipe® Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).