KFC’s ‘Add Hope’ Raises Millions

South Africans have come together behind KFC’s 2013 Add Hope campaign, helping the brand’s efforts to tackle high levels of hunger among the country’s children. A total of R3.7 million was raised by customers during October’s World Hunger Month. [...] KFC franchisee’s also contribute to Add Hope, with this year’s contribution totaling R23 million which will be added to the customer donations, reaching a cumulative total of R46 million for 2013. Read more...

*Originally published on The Media Online on November 22, 2013