Kimberly-Clark Closing The Diaper Divide
Our Huggies Brand Helps Get Diapers To Babies And Families In Need.
Aug 17, 2016 11:00 AM ET
Campaign:
Sustainability Reports
In the United States, many families struggle to provide the essentials their babies need, like diapers.
In 2010, our Huggies brand brought the issue to the forefront through the Every Little Bottom study, which revealed that one in three parents were struggling to provide fresh, clean diapers for their babies.
Huggies announced in 2016 it would donate 22 million diapers through the National Diaper Bank Network (NDBN).
“We want every baby to grow up healthy and feel comfortable, safe and secure,” said Giusy Buonfantino, Baby and Child Care President for North America. “Anyone who has had a child knows that diapers contribute to babies’ well-being, but they can also be a big cost. So we knew we had to do something to help.”
