Kimberly-Clark: Joint Campaign on FSC & Responsible Forestry Wins Silver in a Major PR Award in Asia
A joint campaign by FSC, Kimberly-Clark, and WWF won the Silver Award in ‘Environmental Campaign of the Year’, PR Awards Asia 2016, a prestigious industry award in the Asia Pacific region.
Nov 23, 2016 3:00 PM ET
Campaign:
Forest Footprint
This originally appeared on fsc.org
The campaign, titled ‘Responsible Forestry’, aimed to raise awareness and educate consumers on the importance of choosing FSC-certified products – by inviting them to play an active role in protecting forests. The campaign focused on Asia Pacific markets and a series of localized campaigns across Taiwan, Australia, and Singapore, which educated consumers and brought about a change in behavior.
