Kleenex Runs Orphanage Donation Campaign
Aug 4, 2015 8:50 AM ET
Campaign:
Communities and People
Originally published on Arab News
Kleenex Arabia is donating SR 1 for each purchase of the donation bundle pack of Kleenex facial tissues to the First Welfare Society orphanage in Jeddah, in celebration of the brand’s 60-year anniversary in the Middle East and the launch of its #share_the_softness campaign.
The inspiration behind the campaign comes from Sariya Islam, one of the co-founders of the First Welfare Society orphanage, who has dedicated 60 years of her life to touching the lives of more than 2,000 orphans with her softness and kindness. The campaign kicked off during Ramadan and will continue till end of August 2015.
