LAcarGuy Supports Construction of New Paved Walking Path at Baldwin Hills Scenic Overlook
Improves Park Experience and Safety for More Than a Million Los Angeles Park Residents Annually
Los Angeles, August 31, 2015 /3BL Media/ – Thanks to a unique partnership with California State Parks Foundation and CBS EcoMedia’s WellnessAd program, Los Angeles-based auto dealership group LAcarGUY is contributing to a broader community project to install a new paved walking path along Heltzer Road at the Baldwin Hills Scenic Overlook.
Building on its longstanding commitment to local environmental partners, LAcarGUY is working with the California State Parks Foundation to support this important improvement project at the Baldwin Hills Scenic Overlook. The new paved walking path aims to both expand recreational space and increase public safety for Los Angeles residents who visit the 58-acre park.
Visitation at the Baldwin Hills Scenic Overlook has increased to more than 1.5 million visitors per year since the park’s opening in 2009. Local Los Angeles residents use the park primarily for fitness activities, including walking, jogging, and biking on the steeply-inclined entry road. Many visitors, including parents with strollers and those with mobility limitations, prefer the smooth paved surface and use the roadway as a fitness loop. The influx of pedestrians in the roadway has resulted in public safety concerns. LAcarGUY’s support of a new paved path in the park will augment the existing trail network by providing safe access to the park.
To celebrate LAcarGUY’s support of the new paved walking path, a volunteer event was held at the Baldwin Hills Scenic Overlook. Hosts of the event included Mike Sullivan, Owner of LAcarGUY, Jerry Emory, Vice President of Communications and Programs of California State Parks Foundation, and local CBS radio station KROQ. LAcarGUY volunteers spent the day beautifying the Baldwin Hills Scenic Overlook through habitat restoration and invasive weed removal.
“Successful volunteer programs need support and buy-in from the local community to thrive,” said Emory. “That’s why we are so grateful for LAcarGUY’s vision and leadership on this project at Baldwin Hills. Their support is elevating the impact of our ongoing Park Champions volunteer program there so that we can accomplish something of great value to local residents.”
“We are grateful for the opportunity to be a part of this community project to build a new walking path at the Baldwin Hills Scenic Overlook,” said Mike Sullivan, Owner of LAcarGUY. “LAcarGUY is proud to support projects that help Southern Californians enjoy the beautiful outdoor spaces in their communities.”
“The Baldwin Hills Scenic Overlook is an amazing public space that gets used by more than a million Angelenos annually,” said Paul Polizzotto, President and Founder of CBS EcoMedia. “LAcarGUY’s support of the new paved walking path will expand recreation and safety at one of LA’s great outdoor community spaces.”
About LAcarGUY
Committed to changing an "environmentally-challenged" industry and protecting future generations, LAcarGUY is active in local environmental programs and initiatives. In an effort to encourage adoption of electric vehicles, LAcarGUY recently became the first automotive dealer in the country to offer electric charging stations at its dealerships that are open to the general public. In 2010, LAcarGUY introduced the new position, Manager of the Environment, for the sole purpose of helping LAcarGUY reduce its carbon footprint through employee education and infrastructure changes. On Earth Day 2010, the company launched LAcarGUY.com/green featuring its green vehicle inventory as well as green technology news and updates on LAcarGUY's internal sustainability efforts. Mike Sullivan, Owner of LAcarGUY, serves on the Regional Board of Directors for Global Green and Heal the Bay, on the Advisory Board for the Environmental Media Association. Recent partnerships include Heal the Bay's Santa Monica Aquarium, Grades of Green Trash Free Lunch Program and Friends of the Hollywood Central Park.
About California State Parks Foundation
California State Parks Foundation is the only statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California’s magnificent state parks. Since 1969, California State Parks Foundation has raised more than $223 million to benefit state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California’s 279 state parks.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
Press Contact:
Theresa Schieber
Theresa.schieber@ecomediacbs.com
212-975-3471
