Lead by Example: Eco Creator or Eco Reactor, Does it make a Difference?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 15, 2010 4:47 PM ET

Taiga Company Blog

Water, carbon, and energy management is becoming a critical sustainable business strategy to address internal and external supply issues.  Creating supply chain management alignment through increased eco awareness, cooperative business relationships, and applied sustainability concepts can have immediate business impacts and reduce business sustainability risk.  As a result of the business environment rapidly changing, companies not only have to react but also lead by example. 

But what does leading by example really mean?  From a sustainable business context, proactive businesses like IBM, Walmart, Timberland are applauded by incorporating sustainable business strategies in core operations.   For instance, "Walmart and other major retail and industry giants are driving upstream and downstream performance based changes, designed to reduce suppliers environmental footprints and focused on several key areas:  energy management, fuel cost containment, carbon emissions, water use and waste generation. " That would be the most common example of "lead by example."    But what about the reactors to these strategies?  Are they not leading by example as well?  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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