Lexus Gets the Ball Rolling In Support of Boys & Girls Clubs of Southeastern Michigan
More than 3,000 Metro Detroit Youth Impacted
March 12, 2015 /3BL Media/ - Thanks to Lexus two Boys & Girls Clubs of Southeastern Michigan will be able to play ball and so much more. Lexus is providing critical funding to support enhancements to youth sports programs aimed at positively impacting more than 3,000 Detroit youth members annually. The Lloyd H. Diehl Club and the James & Lynelle Holden Club will receive much-needed sports equipment and athletic uniforms, which will allow the two clubs to enhance their mission to provide quality programming while encouraging youth to develop healthy, active lifestyles.
The Diehl Club will receive sports equipment, including basketball hoops, tennis nets, equipment racks, branded jerseys and uniforms and a Wii U video game system. The Holden Club will also receive uniforms and gym equipment, such as jump ropes, Nerf footballs, and scoreboards, along with a Wii U video game system.
Lexus’ financial support was made possible through its dealers’ participation in CBS EcoMedia’s EducationAd program.
Since 1926, Boys & Girls Clubs of Southeastern Michigan, originally the Boys’ Club of Detroit, has provided high quality youth development programs, sporting activities, events and a safe haven for children from all walks of life. The Clubs have been credited with “saving lives” of children who often have no one to turn to in times of family problems, poverty, failing grades and other difficult situations.
“Our goal is to help the kids we serve achieve three priority outcomes: Academic Success, Good Character and Citizenship and Healthy Lifestyles,” said Len Krichko, President & CEO, Boys & Girls Clubs of Southeastern Michigan. “This grant enhances our ability to achieve these outcomes for which we are grateful to Lexus and EcoMedia.”
“This donation is made possible by our southeast Michigan Lexus dealers – Meade Lexus of Southfield, Meade Lexus of Lakeside and Lexus of Ann Arbor,” said Dejuan Ross, General Manager, Lexus Central Area. “We’re a proud supporter of their efforts to enhance youth athletic programs in the Detroit area.”
A special event was held yesterday at the Lloyd H. Diehl Boys & Girls Club to celebrate the partnership and its impact on the youth in the community. Hosts included the President & CEO Boys & Girls Clubs of Southeastern Michigan Len Krichko; Director of Youth Services City of Detroit Mayor’s Office Shawn Blanchard; SVP Operations and Strategic Partnership Development EcoMedia Theresa Schieber; and Vehicle Operations Manager at the Lexus Central Area Spencer Illingworth. Following remarks from representatives, guests took a tour of the Lloyd H. Diehl Club and engaged the youth in various interactive activities at the Club’s games room.
“We’re extremely grateful to Lexus for offering opportunities for more kids in the Metro Detroit area to benefit from positive fitness experiences that will help enhance their wellness and help them perform better in school,” said Paul Polizzotto, President and Founder, CBS EcoMedia.
About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.
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About Boys & Girls Clubs of Southeastern Michigan
Established in 1926, Boys & Girls Clubs of Southeastern Michigan is a nonprofit youth development organization serving more than 14,000 youth annually at 10 Clubs located in Wayne, Oakland, Macomb and Washtenaw counties. Boys & Girls Clubs provide a safe place where youth ages 6-18 (grades 1-12) can spend their after-school hours and be engaged in supervised, structured activities designed to help lead them toward a Great Future. Clubs are open after school weekdays and on weekends. For locations and membership information, call 248-473-1400 or visit www.bgcsm.org.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
