Lipton Joins Grammy Award-Winning Trio Lady Antebellum To Support The Rebuilding Of Henryville, Ind.
Partnership Will Drive Donations for Inspirational Indiana Community Damaged by Tornados
PURCHASE, N.Y., May 2, 2012 / 3BL Media / PRNewswire/ -- In the spirit of spreading positivity, Lipton is joining Grammy Award-Winning trio Lady Antebellum to recognize Henryville, Ind. for its strength and resilience following last month's devastating tornados.
(Photo: http://photos.prnewswire.com/prnh/20120502/CG99474)
To honor the inspirational town, on May 16 Lady Antebellum will hold a special performance and community celebration at the KFC YUM! Center in nearby Louisville, Ky. Lipton is giving an opportunity for fans around the country to get involved by creating a special destination, www.rebuildinghenryville.com, where people can learn more about Henryville, donate to the rebuild and share words of support for the community. For every $1 donation received, Lipton will match up to $50,000.
"Lipton was already working with Lady Antebellum on an exciting new campaign to spread positivity and bring fans together when we were introduced to the community of Henryville," said Heather MacNeil, Lipton. "We were moved by the community's sense of unity and in the spirit of "Drink Positive," we immediately jumped on board to support the rebuild effort."
The Henryville project originated as part of Lady Antebellum's contest offering their fans the chance to win a prom performance. After reviewing numerous submissions, the band chose Henryville for their inspiring story following extensive tornado damage.
Lipton and Lady Antebellum encourage people to show their support for Henryville and make a donation by visiting www.rebuildinghenryville.com. Tickets for the "Rebuilding Henryville" performance at the KFC Yum! Center in Louisville, Ky. are also available at Ticketmaster.com. All donations and concert proceeds will go to the New Hope/Indiana Bankers Association for the Disaster Relief Fund.
About Lipton
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Lady Antebellum
Lady Antebellum's PLATINUM third disc OWN THE NIGHT debuted at the No. one position on Billboard's Top 200 in Nov. and most recently earned the trophy for Best Country Album at the 54th Annual GRAMMY Awards. The disc has already spawned two No. one hits "We Owned The Night" and "Just A Kiss," and its current single "Dancin' Away With My Heart" is climbing through the Top 10 on country radio charts. The new album also serves as inspiration for their current OWN THE NIGHT 2012 WORLD TOUR, which continues to break venue attendance records across the country with upcoming dates also scheduled across Canada and Europe. The reigning ACM and CMA Vocal Group of the Year has sold over six million albums across the globe, spawned six No. one hits, scored seven GRAMMYs and over a dozen other award show trophies.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
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