Looking Inside Green Consumer Expectations

There have been a number recent of articles and reports on the ‘state of green’ in the current economic climate.  These discussions present findings on both sides of the debate on consumer spending and the growth of alternative products and services.  Our green living consulting experience has taught us that ‘green’ actions or sustainability concepts that are linked to personal benefits are always more attractive to consumers.

According to a BCG survey, the term ‘green’ is said to be recognized around the world as having to do with environmental consciousness.  Yet when consumers are asked how they define ‘green’, the answers tend to vary based on where they live and the type of product.  In fact, the survey reveals that there is a wide variance amongst consumer’s business sustainability expectations.   •    80% of Japanese consumers claimed that environmental problem were a primary threat to society.   •    UK and US consumers ranked environmental concerns below concerns about the economic downturn.   •    In total, only 12% of consumers said they are skeptical about the threats to the environment.   It has therefore become more critical for companies to uniquely understand the growing eco awareness and resulting expectations of their customers.    Click here to continue reading.   Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".   TAIGA6954