Maytag and Boys & Girls Clubs of America Enlist Kid President to Help Honor ‘Awesome’ Adults
New Kid President Video Encourages Nominations for Maytag Dependable Leader Award
Benton Harbor, Mich., July 28, 2016 /3BL Media/ – Dependable adults make a difference in the lives of youth every day, and oftentimes the hard work can go unnoticed. That’s why Maytag and Boys & Girls Clubs of America have been honoring Boys & Girls Club members with the Maytag Dependable Leader Award for six years. Each year, the award honors executives, staff members and volunteers who are nominated by Club members for going above and beyond for America’s youth. New this year, Maytag has teamed up with YouTube sensation Robby Novak, aka Kid President, to help drive award nominations and highlight the positive impact of dependable leaders in the lives of children through a video that explores what it means to be a dependable leader.
“Maytag and Boys & Girls Clubs of America both share a heritage of dependability dating back to more than a century, which is why this partnership is such a natural fit, says Brendan Bosch, Maytag senior brand manager. “We are so proud to help honor Club members who serve as such reliable and inspiring role models in the lives of our youth, and what better way to get more attention for these deserving members of our community than to partner with Kid President, as one of the leading voices of today’s youth.”
The Kid President video is meant to spread awareness and promote nominations of the Maytag Dependable Leader Award. Any Club leader or volunteer is eligible for the award which has recognized more than 75 individuals since launching in 2010.
“I’m lucky enough to know a lot of awesome grown-ups, like my brother in law, Brad. When adults show kids that you can really count on them, it’s one of the coolest things they can do,” says Novak, whose brother in law co-created the Kid President brand. “If you know someone at a Boys & Girls Club who helps make kids’ lives great, nominate them!”
Past recipients of the Maytag Dependable Leader Awards include Chris Molina, the Director of Operations for Boys & Girls Club of Kern County in Bakersfield, CA. Winning the award in 2015, Chris oversees three clubs and 59 school based sites in Kern County, serving more than 8,000 children per year. Chris started at Boys & Girls Club as a young boy and continues to offer support and mentorship to Club members and youth in the area.
The leaders at Boys & Girls Clubs demonstrate dependability, reliability and a commitment to excellence every day, going above and beyond to make a positive difference in the lives of others and their communities. These communities across America depend on Boys & Girls Clubs to help young people achieve great futures and reach their full potential as productive, caring, responsible citizens. Maytag believes that the power of one dependable adult can change the future of America’s youth with a positive impact.
The Maytag Dependable Leader Award’s final round of submissions ends on August 15, 2016, with winners announced on August 29, 2016. Recipients of the award will receive this distinction along with $20,000 financial award to support their local club’s efforts to be a safe, dependable place that enable young people to achieve great futures.
Visit youtube.com/soulpancake to watch the video from Kid President and go to BGCA.org/Maytag to nominate a dependable leader from a local Boys & Girls Club.
About Maytag Brand
For more than a century, Maytag® appliances have been synonymous with dependability and durability. For over 100 years- Maytag has an enduring tradition of quality production and powerful performance. Durable, commercial-grade components are found in many Maytag® appliances – including Maytag® front-load and top-load washers and dryers. Maytag also offers a full range of kitchen appliances - Maytag® dishwashers with the PowerBlast® cycle, Maytag® refrigerators with the Powercold® option, as well as Maytag® ranges, cooktops and ovens with Power™ burner and Power™ element options. In January 2014, Maytag introduced America to the Maytag Man – a dependable machine and the human embodiment of the durability, reliability and power inside all Maytag® appliances. In addition to creating durable appliances, Maytag also is a dependable partner to the Boys & Girls Clubs of America in their effort to support communities across America and help young people achieve great futures. For more information about Maytag, please visit Maytag.com, or find us on Facebook at Facebook.com/Maytag, Twitter at @TheMaytagMan, Instagram at instagram.com/Maytag or Pinterest at pinterest.com/Maytag.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at BGCA's Facebook and Twitter.
About Kid President
Brad Montague and Robby Novak are co-creators of Kid President, the popular web series featured on Rainn Wilson's SoulPancake YouTube channel. Together the two have created a movement of joy and fun and created work seen by tens of millions. Brad and Robby truly believe that if we make the world better for kids, then the world will be better for everyone. For more than five years, Brad and Robby have dedicated time both overseas and here in the U.S. to ensure kids have access to food – from volunteering at local soup kitchens in their hometown to packing more than 570,000 meals for kids all over the world to working with organizations like UNICEF and Rice Bowls. They believe that kids should simply focus on being awesome and not have to worry about their next meal, especially right here in our backyard. With a passion for fostering creativity and compassion in young people, Brad is also the director of Go Camp, an experience for teenagers who want to change the world. Robby is in seventh grade. He likes basketball, football, soccer and making the world better. The two live and work in Tennessee.
About SoulPancake
Actor Rainn Wilson founded media company SoulPancake to create inspiring content designed to explore life’s big questions. The mission-driven company reaches audiences across multiple platforms with an Emmy Award-winning television division; Webby Award-winning premium YouTube channel with nearly 1.5 million subscribers; and a creative agency production team that has worked with international brands such as Nestle, Disney and the United Nations. Named one of Fast Company’s “Most Innovative Companies in Video” and ranked #114 in Inc. Magazine’s list of the 5,000 fastest-growing companies in America, SoulPancake’s success lies in its authentic, engaging content that receives unprecedented levels of engagement. For more information about SoulPancake visit www.youtube.com/soulpancake or find us on Twitter and Facebook via @soulpancake.
Contact: Laura Ginter Samantha DeBoer
Maytag Brand Ketchum for Maytag Brand
media@whirlpool.com (312) 228-6821
