Microsoft to Business Units: Reduce or Pay Up
May 14, 2012 3:25 PM ET
In less than two months, all direct operations divisions of Microsoft will be forced to reduce emissions or pay the price. But it's not a government organization or NGO who's enforcing the mandate – it's the company itself.
Microsoft announced this week it is committed to going carbon neutral by July 1 and is extending this responsibility throughout its company. Through what Microsoft deems the "accountability model," each division within the company will be responsible for its own carbon emissions, which will not only raise internal awareness, but will also send a strong message to stakeholders and competitors.
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