Molson Coors Recognized on Dow Jones Sustainability World and North America Indexes

(3BL Media) Denver & Montreal - September 18, 2012 - Molson Coors Brewing Company (NYSE: TAP) announced that it has been named to the Dow Jones Sustainability North America Index for the second consecutive year. Of the 140 companies that achieved listing on this year’s North America Index, Molson Coors is one of only seven companies included in the Food and Beverage category. This year, Molson Coors was also listed on the Dow Jones Sustainability World Index (DJSI) in the company of ten other food and beverage companies and was appointed Beverage Sector Leader.

Molson Coors received marked increases in key areas of review, including: Brand Management, Strategy for Emerging Markets, Climate Strategy, Raw Material Sourcing, Human Capital Development and Supply Chain Management.

"We’re pleased to be included in the DJSI North America for the second year running, and proud to have been included in the World Index for the first time,” said 
Peter Swinburn, Molson Coors president and chief executive officer. “Molson Coors is focused on continuing to make progress improving what we call ‘Our Beer Print,’ which details our impacts on our communities, people and the environment. Continued recognition on DJSI demonstrates our ongoing commitment to advance year after year.”

The DJSI follow a best-in-class approach, including companies across all industries that outperform their peers in numerous sustainability metrics. SAM invites the world’s 2,500 largest companies (by free-float market capitalization) from the 58 sectors to report annually on their sustainability performance. The result of the Corporate Sustainability Assessment provides an in-depth analysis of economic, environmental and social criteria, such as corporate governance, water-related risks and stakeholder relations, with a special focus on industry-specific risks and opportunities.

DJSI North America tracks the performance of the top 20 percent of the 600 largest Canadian and United Statescompanies in the Dow Jones Global Total Stock Market Index that lead the field in terms of sustainability, while the World Index tracks the performance of the top 10 percent of the 2,500 largest companies.

Molson Coors also recently announced the issue of its 2012 Corporate Responsibility (CR) Report, covering the company’s performance in five key areas: Governance and Ethics, Alcohol Responsibility, Environmental Stewardship, Employees and Community and Responsible Sourcing. As part of this report, Molson Coors has announced three ambitious 2020 goals, benchmarked to 2011: 1) improve energy efficiency by 25 percent, 2) increase water efficiency by 20 percent, and 3) reduce carbon use by 15 percent.

To learn more about Molson Coors’ corporate responsibility efforts, visit www.molsoncoors.com/responsiblity.

About Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; in the U.K. and Ireland through 
Molson Coors U.K.; and outside these core markets through Molson Coors International. Molson Coors is listed on the Dow Jones Sustainability Index for North America and is constantly looking for ways to improve its Beer Print. For more information on Molson Coors Brewing Company visit the company's website, http://molsoncoors.com.

About the Dow Jones Sustainability Index

Launched in 1999, the DJSI are the first global indexes tracking the financial performance of the leading sustainability-driven companies worldwide. The DJSI enable investors to integrate sustainability considerations into their portfolios while providing an effective engagement platform for encouraging companies to adopt sustainable best practices. Today, the index family has approximately USD 6 billion in assets under management in a variety of financial products including mutual funds, separate accounts, structured products and exchange-traded funds (ETFs). Approximately 55 products are based on the indexes serving asset managers and banks in 15 countries. For additional information on the DJSI, please visit: http://www.sustainability-indexes.com/

http://www.djindexes.com/sustainability/

About SAM

SAM is an investment boutique focused exclusively on Sustainability Investing. The firm’s offering comprises asset management, indexes, private equity and sustainability benchmarking services. Its asset management capabilities include a range of sustainability theme and broad ESG integrated investment strategies catering to institutional asset owners and financial intermediaries internationally. SAM partners with S&P Dow Jones Indices in the publication of the globally recognized Dow Jones Sustainability Indexes (DJSI). Based on its Corporate Sustainability Assessment, SAM has compiled one of the most comprehensive sustainability databases and analyzes over 2,000 listed companies annually. SAM’s proprietary research and sustainability insight - through its direct contact with companies - are fully integrated into its offering.

SAM was founded in 1995 on the conviction that corporate commitment to sustainability practices enhances a company’s capacity to prosper, ultimately creating stakeholder value. As a reflection of its own commitment to advocating sustainable investment practices, SAM is a signatory of the UNPRI and a member of Eurosif, Asria and Ceres. SAM is headquartered inZurich and employs over 100 professionals. As of June 30, 2012 SAM’s assets under management and advice amounted to a total of USD 11.5 billion.

Molson Coors Brewing Company
Colin Wheeler, 303-927-2443
colin.wheeler@molsoncoors.com
or
Marie-Hélène Lagacé, 514-598-6966
MarieHelene.lagace@molsoncoors.com