More than Writing a Check [Video]

Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. In our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, explains how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.

She shares examples of companies that have done it right--and those that have fallen short. You’ll learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan underlines the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.