Nature Made, Kashi, LeapFrog and Nestle Purina Join RecycleBank to Raise Awareness for America Recycles Day
Companies to Unveil New Ways to Reward Consumers for Environmental Actions
(3BL Media / theCSRfeed) NEW YORK, NY – September 29, 2010 – As part of an initiative to raise awareness for little-known holiday America Recycles Day on November 15, several national leading brands are partnering with RecycleBank®, the premier green rewards program that motivates people to take environmental actions, to incentivize more consumers to recycle. Joining RecycleBank in this effort are Nature Made®, Kashi, LeapFrog and Nestle Purina’s Friskies® and Fancy Feast® Gourmet Cat Food, which collectively represent four of the major areas of recyclable materials – plastic, paper, electronics and metal, respectively.
Founded in 1997 and held on Nov. 15, American Recycles Day is the only nationally recognized day dedicated to encouraging Americans to recycle and buy recycled products. To promote the holiday and inform consumers about the importance of recycling, RecycleBank and its partners are launching several new digital and social media initiatives aimed at educating, motivating and empowering consumers toward responsible consumption, including:-
LeapFrog’s “Trade Up to Explorer” recycling rewards program: Recycle used LeapFrog platforms through RecycleBank’s website or at Best Buy to earn discounts on the new Leapster Explorer platform;
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Nature Made vitamin bottle recycling rewards program: Earn RecycleBank points for pledging to recycle Nature Made vitamin bottles through www.RecycleBank.com;
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“Materials You Didn’t Know You Could Recycle” consumer education campaign;
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Regularly updated content at www.RecycleBank.com about recycling leading up to Nov. 15.
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If two million people recycled their vitamin bottles just once, those actions would save 91,500 kWh – as much electricity as the Hoover Dam produces in one hour;
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If one million people recycled their paperboard cereal boxes for one year, those actions would conserve 25,500 trees – as many trees as in Central Park;
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If two million people recycled their cell phones, which are similar in content to many major electronic devices, more than 70,000 pounds of copper would be conserved – 10,000 more pounds than in the Statue of Liberty;
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Recycling one 5.5-ounce aluminum pet food container saves enough energy to power a 60-watt light bulb for more than three hours.
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronics recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com