Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week
by Simon Gwynn
Sep 26, 2017 3:25 PM ET
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.
Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.