New Concepts in Effective Social Media for Sustainability
Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 2, 2012 12:00 PM ET
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Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Over the last few years, our sustainability consulting has probed the broad question: can social media save the world? Today, we narrow that inquiry and ask: How could social interactions make or break your business. Social media success is no longer defined by how well your company communicates its message to the external world. It is rapidly becoming a critical business sustainability skill and a business sustainability catalyst.
To aid in this discussion, we leverage the Harvard Business Review post, Collaboration Will Drive the Next Wave of Productivity Gains. This article discusses the basic building blocks of business success and progression. Focusing on technology, the author demonstrates how companies must move beyond abortion and implement sustainable business change with their technological advancement. Click here to continue reading New Concepts in Effective Social Media for Sustainability. Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".