New iPhone App Puts Immediate Climate Action in Shoppers’ Hands
Mobile consumers are empowered to make climate-friendly purchase decisions and urge companies to take action on climate change.
(3BLMedia/theCSRfeed) Manchester, NH – January 26, 2010 – A new Climate Counts iPhone application allows consumers to put pressure on the world’s largest companies to take action on climate change – while they shop. Consumers can now access the free Climate Counts Company Scorecard on their iPhone, and choose whether to purchase/not purchase products made by specific companies. They can then connect with those companies to applaud or pressure them, right from the application.
Each year, Climate Counts publishes its Company Scorecard, which ranks companies on a 0-to-100 point scale based on their climate activities. Since 2007, Climate Counts researchers have rated the actions of nearly 150 companies (representing over 3,000 brands) in 16 industry sectors – from apparel to toys to fast food. The organization released its latest score update in November 2009.
“Our new iPhone application puts our scores at shoppers’ fingertips anywhere they are, and also allows them to engage via Facebook and Twitter. This technology takes consumer advocacy to a new level – when consumers can get company climate information and quickly contact companies while they shop, the opportunity for them to have an impact on those companies is incredible,” says Wood Turner, Executive Director of Climate Counts.
“With guidance from our tech partner MobileFeat, we’re figuring out how to take advantage of the latest in mobile activism to put real power in consumers’ hands. It couldn’t be easier now for people to use our app to tell companies directly how much climate change matters to them,” added Turner.
The free Climate Counts application is available globally on the iPhone and iPod Touch. Additional platforms will follow.
About Climate Counts Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. It was launched with the financial support of organics pioneer Stonyfield Farm. The Climate Counts Company Scorecard -- launched in June 2007 -- helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world's most well-known companies to take the issue of climate change seriously. Please visit www.climatecounts.org for full Company Scorecard ratings and more information. To learn more about the technology behind the new Climate Counts iPhone app, please visit MobileFeat at www.mobilefeat.com. For more information, please contact: Climate Counts, (603) 216-3788, info@climatecounts.org