New Markets. New Opportunities.
by Rajesh Subramaniam
MINT. Mexico, Indonesia, Nigeria, Turkey. Or maybe it’s CIVETS. Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa. Either way, for anyone engaged in international business, ‘CIVETS’ and ‘MINT’ are both increasingly shorthand for taking the long view. Rich with possibilities, these young, vibrant new economies are just starting to flex their muscles, but by 2050 many are projected to make up the top 20 contributors to global GDP.
It is fascinating to scout the potential of these new markets, especially for someone like me who has worked across a number of regions with FedEx. I am curious and interested as to which direction these new markets will move.
Take Mexico, where FedEx opened a new US$48 million hub last year. In recent years FedEx has witnessed year over year growth in the transportation of goods to, from and within this market. With the capability of moving 13,500 packages every hour, the new Mexico hub not only serves as the most advanced FedEx Express distribution center in Latin America for intra-Mexico package movement, but also speeds deliveries to and from Mexico around the world, especially the United States. This highlights the power of the FedEx network to offer seamless worldwide access.
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Raj Subramaniam is Executive Vice President, Marketing and Communications for FedEx, a world leader in transportation, e-commerce and logistics services. Raj oversees all aspects of the company’s marketing and communications efforts globally including advertising, brand and reputation, product and business development, digital access, e-commerce, retail marketing and corporate strategy.
