New Study Finds Sustainability Demands Are Propelling Supply Chain Strategies

According to a new study conducted by Forrester Consulting, digital transformation, sustainability initiatives, and customer experience improvements are among the top priorities driving the development of new corporate supply chain strategies.

The Forrester Consulting research study, “Increase Brand Loyalty and Generate ROI with Improved Traceability,” was commissioned by Rockwell Automation (NYSE: ROK) to understand the degree to which environmental, social, and governance commitments, external regulatory demands, and brand reputation drive private-sector interest in supply chain traceability solutions. The 2022 report summarizes the results of a survey of over 300 global supply chain leaders regarding their traceability investments.

While compliance remains a key driver of new investments in supply chain management, demands related to sustainability and customer experience have propelled these strategic shifts. In fact, 57% of supply chain decision makers have already implemented or are expanding initiatives that will reduce waste within their supply chain.

Download a copy of the full report.