Norfolk Southern: Reaching People Where They Live
Sep 28, 2016 7:30 AM ET
Norfolk Southern trains run through thousands of communities in the eastern U.S., delivering goods that support local economies and residents. To promote safe rail operations, NS invests in community awareness programs that target two troublesome areas: trespassing on railroad tracks and unsafe motorist behavior at highway-rail grade crossings.
NS’ two largest outreach efforts are its “Whistle Stop” train trips and the “Train Your Brain” campaign, featuring Brainy, the railroad’s pink safety ambassador.
