North America’s First “Banking for Good” Site – ATBCares.com - Wins Best Digital Philanthropy Innovation Award for Benevity

(3BL Media) Calgary, AB – June 12, 2012 – Benevity Social Ventures, Inc. (www.benevity.org), a software company that helps companies integrate impactful social responsibility and community investment programs into their businesses, today announced that it was presented with the Best Digital Philanthropy Innovation at the second annual Digital Alberta Awards held on June 4. Benevity won the award for its work on ATBCares.com, a branded giving site launched by ATB Financial that enables people to easily make donations of any amount to any registered charity in Canada and to receive real-time matching funds for thousands of causes that align with the bank’s community investment goals.

With ATBcares.com, ATB Financial is the first financial institution in North America to launch a website that enables people to give to any registered cause of their choice, obtain real-time electronic tax receipts, create and send charitable gift cards redeemable for a donation to any cause, and broadly encourages giving to thousands of causes the bank and its clients support through real-time corporate matching to any registered Alberta charity.

“ATBcares.com is a great example of innovation in corporate giving programs by a bank inspired to engage its clients, employees and community in changing the world in more than a lip-service way. Benevity is thrilled to be honored at the Digital Alberta Awards and is proud to support ATB Financial in the continued evolution of their community investment initiatives,” said Bryan de Lottinville, CEO of Benevity. “ATBCares is a simple but powerful idea that democratizes corporate giving: instead of a conventional model of corporate giving that amounts to just ‘handing out fish’, ATB is using Benevity’s platform to help incent and create an army of people with a passion for fishing”.