One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

by Hannah Furlong

It was with all of this in mind that the FSC has launched its latest consumer engagement effort. The “One Simple Action, One Profound Impact” campaign marks the first time that six publicly traded companies – some of which are competitors – have come together to promote the FSC directly to consumers. The unprecedented corporate-NGO partnership includes FSC, WWF, HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble and Williams-Sonoma, Inc., all of which sell FSC-certified products.

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