Paper & Packaging: How Life Unfolds™
Sappi supports industry consumer marketing campaign
We are proud to share the warmth and creativity that paper and paper-based packaging offers us all through the Paper & Packaging – How Life Unfolds™ consumer campaign.
The Paper and Packaging Board (P+PB) unites nearly 60 companies, including Sappi North America, in the paper and packaging industry to elevate the use and choice of paper and paper-based packaging. P+PB launched the Paper & Packaging – How Life Unfolds™ consumer campaign in July of 2015 to highlight the value of paper and paper-based packaging through emotionally rich stories that celebrate achievement. Campaign media is planned to reach a target audience 38 million strong, communicating how paper and packaging help us reach our goals and connect in thoughtful and meaningful ways.
P+PB is authorized through 2021 and collects around $25 million annually from manufacturers and importers from four industry sectors, including printing and writing, kraft packaging paper, containerboard and paperboard. A combination of public relations, social media and paid media, including TV, print, digital and outdoor advertising, comprise the Paper & Packaging – How Life Unfolds™ consumer campaign.
Learn more about the campaign at www.howlifeunfolds.com, and see more initiatives supported by Sappi in the 2015 Sappi North America Sustainability Report: http://bit.ly/21KNUHW.
