Patrón Partners with Leading Bars to Mark World Earth Day
To commemorate World Earth Day (22 April), Tequila brand Patrón has partnered with cocktail bars around the world to highlight the importance of sustainability in the on-trade.
Originally published by The Spirits Business
By Owen Bellwood
The Bacardi-owned brand has joined forces with venues including Stairs Bar in Berlin, Ends and Means in Melbourne and Trunk Hotel in Tokyo.
“We are so proud to be bringing our sustainability credentials to the forefront of the conversation around environmental impact, this Earth Day and moving forward,” said Francisco Alcaraz, master distiller at Patrón Spirits International.
“A consideration for the environmental impact that our Tequila production can bring has always been a serious and pivotal factor in the way that we have done business since our inception.
“We have collaborated with some outstanding sustainable bars and restaurants to create both educational and inspirational evenings, that truly showcase the message that sustainability is and always has been at the heart of what we do.”
