PCI Media Impact Signs Official Agreement with El Instituto de Investigaciones Sociales S.C.

On July 10, 2012 Media Impact, along with its partners, the Government of the State of Chiapas and DIF Chiapas, signed an agreement with El Instituto de Investigaciones Sociales S.C. (The Institute for Social Research) as part of the monitoring and evaluation process of the Entertainment-Education TV drama Mucho Corazon: Donde el Amor florece in Chiapas, Mexico.

The Institute for Social Research is a Mexican information analysis company that specializes in quantitative and qualitative investigation services throughout the country. The Institute will support the design, implementation, and analysis of an impact evaluation for the Mucho Corazon TV drama.

In August, the Institute will hold a focus group with Media Impact and the Chiapas team in order to plan a monitoring and evaluation process for the drama’s three central themes: sustainable agricultural development, school attendance, and financial literacy for women.