PepsiCo Argentina Celebrates Successful First Year of Urban Recyclers Program

Last year, PepsiCo Argentina founded the Socio-economic Inclusion of Urban Recyclers program, in alliance with the Inter-American Development Bank and Avina Foundation. The project aims to strengthen the cooperatives of recyclable materials collectors and their production processes, together with large companies and the support of local governments.

In addition to being a donating partner for the program, PepsiCo started the Pepsi Music 5x1 promotion. Pepsi Music 5x1 invites consumers to redeem five yellow plastic caps from Pepsi or 7UP bottles at different points of sale in exchange for a free 2.25 liter Pepsi or 7UP product. Across the country, 35 tons of plastic bottle caps were collected for recycling. In return for the recycled material, PepsiCo supplier and partner Scrap Control will donate to local cooperative El Alamo to fund new recycling machines and improve the cooperative's production processes.

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