PepsiCo’s Dream Machine Recycle Rally Aims to Improve Beverage Container Recycling Rates

PepsiCo recently announced the official start of the Dream Machine Recycle Rally for the 2011/2012 school year. The Dream Machine Recycle Rally is a national program that aims to raise awareness of the importance of recycling among students, grades K-12, and gives participating schools a chance to earn rewards and compete for prizes.

The Dream Machine Recycle Rally is part of the broader Dream Machine recycling initiative – a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful, that utilizes www.greenopolis.com. Through the Dream Machine recycling initiative, PepsiCo aims to create strategic partnerships to help increase the U.S. beverage container recycling rate to 50 percent by 2018 by providing greater on-the-go access to recycling receptacles.

Schools participating in the Dream Machine Recycle Rally earn points for every non-alcoholic aluminum can or plastic bottle collected through the program year-round, and schools can redeem those points with local businesses and major retailers for rewards such as sporting goods, electronics, gift cards, educational events, and music, books and videos. During the contest period, which runs from August 1, 2011 through April 30, 2012, participating schools may also be eligible to win one of more than seventy-five contest prizes, such as the $50,000 Dream Green School Makeover grand prize. Anna Palazij, Dream Machine Recycle Rally program manager said,
“Since the Dream Machine Recycle Rally launched in December 2010, more than 200,000 students have participated and recycled over five million bottles and cans. We are thrilled to continue the program this school year and eager to help youth learn about the personal and environmental impact they can make, just by recycling.”

To continue reading about the PepsiCo Dream Machine rally, click here.

About PepsiCo 
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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