The Petaluma Reusable Cup Project: Starbucks, The Coca-Cola Company, PepsiCo Lead Brands Launching City-Wide Reuse System in California City
The collaboration, led by the NextGen Consortium, makes reusable cups the default option in national and local restaurants across the City of Petaluma.
Originally published by Closed Loop Partners.
The Petaluma Reusable Cup Project is focused on supporting customers to create return habits, a key factor to the success of reuse. The city-wide initiative is a critical step forward to catalyze and scale reuse systems, building on half a decade of work by the NextGen Consortium––a collaboration managed by the Center for the Circular Economy at Closed Loop Partners, in partnership with many global foodservice brands.
The mix of large national chains, local independent restaurants, convenience stores, community hubs and public locations makes this initiative distinctly powerful in shaping consumer habits and cultural norms. More than 30 restaurants in the City of Petaluma will be participating in the initiative, including Starbucks and licensed Starbucks cafés in Target and in Safeway, owned by Albertsons Companies; Peet’s Coffee; KFC and The Habit Burger Grill, owned by Yum!; Dunkin’; as well as many local cafés and restaurants.
Continue reading here.
Learn how more than 30 restaurants in Petaluma, CA will swap out, at no cost to the consumer, reusable cups for single-use cups and the impact that this will have in the local community here and read more about Albertsons Companies and our Recipe for Change on our website.
